This is sadly one of my greatest misses. I heavily researched Elon Musk, Tesla, Space X and Solar City about 1 year ago and, like everyone else, was amazed at what this guy was doing. I guess I thought the story was "too good to be true". What's really interesting is that Toyota now owns about 10% and Daimler AG owns 4.7% of the company. It was the early financial state of Tesla and huge debt that scared me away initially. Now that their revenue is accelerating and debt is being paid off, it looks even more interesting. From a product perspective, Tesla is still a brand new company with only two models -- the Model S being the staple. This story could only be beginning. Lesson learned. When a story seems too good to be true, it's probably true.
